An omnichannel customer experience seamlessly integrates all customer touchpoints and channels to deliver a consistent, unified and personalized interaction throughout the customer journey with your brand.

The customer lifecycle refers to the process of prospects becoming aware of a product, making a purchase from a brand, and ideally becoming a company's longtime customer. The process is made up of five stages: reach, acquisition, conversion, retention, and loyalty.

A business process is an activity or set of activities that helps accomplish an organization's goals, such as increasing profits or promoting workforce diversity. BPM uses various methods to improve a business process by analyzing it, modeling how it works in different scenarios, implementing changes, monitoring the new process and continuously improving its ability to drive desired business outcomes and results.

increase productivity and operational efficiencies. make faster business decisions based on outputs from cognitive technologies. avoid mistakes and 'human error', provided that AI systems are set up properly.